Over 50% of online shoppers willing to wait longer for sustainable products

September 15, 2022 by
Frank Calviño

Over 50% of online shoppers will be willing to wait longer for their purchases if they are shipped in a sustainable way or come from sustainable brands. 

This figure comes from a survey by software supplier Descartes Systems Group, with a statistical universe of 8.000 consumers assorted from Canada, the United States, and 9 European countries: the United Kingdom, the Netherlands, Germany, Belgium, Sweden, Norway, Denmark, Finland, and France.

Do you want to know more about international commerce and e-commerce, and also get all the tips and news that might give your company an edge? Subscribe to Cross-Border Magazine and get your digital copy now for free!

Yet the same survey also hinted at the fact that only 1 in 5 customers are prepared to pay extra for eco-friendly delivery. 

Groceries and fashion consumers are the most environmentally aware

Consumers are most worried about the environment when shopping for groceries and fashion. For example, in France, 49%, Germany 48%, and Belgium 46% of the consumers think about sustainability when buying groceries and fashion. 

Particularly when buying shoes and clothing, with an overall mark of 35% across all countries. 

Still, there are vast differences in the environmental awareness of consumers in each country: in Germany, people have more environmental worries about groceries - 46% - while the Netherlands scores lowest in this segment - 21% - For supermarket groceries, more than half of people are prepared to pick up their order if it is more sustainable. When shopping for fashion, as many as 45% are prepared to do so.

All in all, these numbers will surely keep on growing due to the fact that the raw percentage of people concerned about sustainability is rapidly growing among Millenials and Gen Z.

Google invests $350 million in Flipkart in a bet to control India
Google has invested nearly $350 million in Flipkart, becoming the latest big-name company to back the Walmart-owned Indian startup. Specifically, Flipkart explained in a press release that the tech company...
May 28, 2024
At least 95.8% of Europeans have shopped online during 2024 Q1
At least 95.8% of European consumers shopped online in the first quarter of this year. In the United Kingdom, that percentage was 93%. In the Netherlands, 96% of consumers shopped...
May 27, 2024
Temu's parent company, PDD Holdings, increased its profits by 245% during the 2024 Q1
Chinese group PDD Holdings, owner of e-commerce platform Temu and Pinduoduo, posted an attributable net profit of 27.997 billion yuan (3.592 billion euros) in the first quarter of 2024, an...
May 24, 2024
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.