Amazon is close to 3 million active sellers on all its marketplaces worldwide, reports MarketplacePulse. This is an increase of 17.7%. A seller is defined active if they have products listed for sale on the marketplace platform.
Less than 10% of all active sellers are able to achieve $100,000 in yearly sales. On top of that, only 1% reached the $1 million sales mark. This means that a large portion of transactions is generated by a small fraction of the sellers’ population. The largest Amazon marketplace can be found, unsurprisingly, in the United States of America. Here, it has 1.1 million active sellers. Despite its large size and an additional 250,000 sellers in 2019, this marketplace is growing the slowest in terms of active sellers (5,1%). This can be explained as a lot of new sellers replace old sellers that get suspended or stop selling. There are also new sellers that never generate any sales.
The second largest Amazon marketplace is the British one (281,257 sellers). This marketplace is still four times as small as the Amazon marketplace in the USA. According to MarketplacePulse, this market has a moderate growth rate (18,4%). This is comparable to the Japanese (+19,5%) and German (+17,5%) Amazon marketplace.
When looking at the European marketplaces, it can be concluded that the marketplaces in Italy (+30,9%), France (+29,2%) and Spain (+34,4%) see rapid growth in the number of active sellers. This can be explained as Amazon is enabling European sellers to all European Amazon marketplaces (UK, Germany, Italy, France, Spain) at once. Relatively, the Mexican Amazon marketplace (+51.5%) and the recently launched Turkisch marketplace (+48,9) see the highest growth numbers.