Amazon Poland almost ready to launch

February 2, 2021 by
Sanne Leenders
Amazon Poland

Amazon announced that it has started the work to launch Amazon Poland. Providing Polish customers with a new shopping experience and local small businesses with the opportunity to reach more customers both in Poland and across the world. Amazon also announced that selling partners in Poland and around the world can now register their accounts on in preparation for the launch.

With selling partners continuing to account for more than 50% of everything sold on Amazon globally. The upcoming launch of will provide new opportunities for Polish businesses. They will be able to reach more than 300 million active customer accounts worldwide. These customers are available across more than 200 countries and territories. Currently, there are 1.7 million SMEs around the world selling in Amazon’s stores. More than 200,000 entrepreneurs worldwide who have surpassed $100,000 in sales on Amazon in 2019.

Taking the next step

Amazon has been operating in Poland since 2014. The U.S. Chamber of Commerce recently announced that Amazon is the country’s largest U.S. employer and the third-largest American investor.

“Amazon has been supporting Polish customers and selling partners across our different European stores for many years, but the next step is to bring a full consumer retail offering to Poland and we are making those plans now,” said Alex Ootes, Vice President EU Expansion at Amazon. “We are excited to empower small Polish businesses through Amazon and are investing in tools and services to help them grow. We’re optimistic that by focusing on the things we believe customers value the most – low prices, vast selection, and fast delivery – over time, we will earn the trust of customers in Poland.”

Fierce competition

It will not be easy for the company that has been operating in Poland. The Eastern European country is home to a very big and popular e-commerce player: Allegro. Allegro is sometimes dubbed as the ‘Amazon of Poland’. The marketplace has over 12.3 million active buyers and is used by around 117,000 merchants.

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