The loyalty program Amazon Prime is not growing as fast as before. Consumer Intelligence Research Partners (CIRP) announced this during the international bargaining day Prime Day, in which only members of Amazon Prime can participate.
Between June 2017 and June 2018, the number of US Prime members increased with 10 million, bringing the total to 95 million US members. A year earlier, 38 million Americans subscribed to Amazon Prime.
CIRP bases the results on their own research among online shoppers. Amazon itself does not normally release this kind of figures. With the exception of the release of the number of 100 million members worldwide earlier this year.
CIRP thinks that the growth of Amazon Prime is decreasing because 59 percent of Amazon users are already Prime members. This means that they receive unlimited free orders and can watch films and series via Amazon Video. Measured by households, 75 percent of Americans would have access to the Prime program. It is probably not possible for Amazon to stretch the market more than this.
In May 2018, the subscription was substantially increased in price, the effect of which is not yet measurable due to the short time since the increase.
Prime members spend an average of $ 1400 at Amazon, while ‘non-members’ spend less than half of that amount.