ASOS, one of the world’s leading online fashion retailers, announced the strengthening of its third-party brand engagement program with four new commitments required for brands sold on ASOS that manufacture in the United Kingdom.
ASOS has asked brands to commit to taking the following steps by the end of the year:
These four commitments will bring the UK production policies of ASOS’ brand partners in line with those implemented by ASOS for the manufacture of ASOS Design products in the UK. The country is an initial focus area for ASOS as part of its third-party brand engagement program, with further international plans to be rolled out over the coming months. To help its brand partners reach these commitments, ASOS will continue to share its expertise and experience in this area. In September 2020, it will host a collaborative workshop together with the Fast Forward audit organization and Fast Forward members, to support its brand partners in signing up to Fast Forward in the coming months.
Nick Beighton, ASOS CEO, said: “When we launched our third-party brand engagement programme at the start of 2018, we set out Five Minimum Requirements that we wanted the brands we sold on site to sign up to by 2020. We’ve been working hard to support our brand partners to achieve this aim, and with the target now in sight, we want to be even more ambitious – and ask those brands that manufacture in the UK to bring their supply chains in line with our own, if they are not already.”
“We believe the four commitments we have set out this week are critical enablers to improving sourcing standards across the UK. We hope that our brand partners will join us in striving to reach this goal, with the continued support of ASOS, Fast Forward, and other leading lights in UK manufacturing.”
In the last financial year, third-party brands accounted for approximately 60% of the products sold on ASOS.
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