The Ecommerce Foundation published a report about the online retail industry in Belgium. These numbers state that the B2C e-commerce turnover will be increasing with a 12 percent year-on-year growth rate this year. This means that e-commerce in Belgium will be worth 11.84 billion euros at the end of the year.
It means the e-commerce turnover is increasing even though the average spending per buyer will decrease slightly. Last year, a little more than 50% perecnt of the Belgian population shopped online and spent on average €1700 in 2017. This year, this will decrease to €1686
The majority of online spending in Belgium goes through laptops (54 percent), followed by PCs (30 percent), tablets (9 percent) and smartphones (6 percent). Belgian consumers shop online, they mostly order clothing and footwear (42 percent). This category is followed by home electronics (31 percent), books (21 percent) and cosmetic and skincare (18 percent).
Belgium has always been shopping cross-border, and especially Dutch shops are popular. 34 percent of the Belgian population has shopped online from the Netherlands, which is a significant difference with the percentage of buyers in China (14 percent), the United Kingdom and Germany (13 percent).