Google Bard: The ChatGPT destroyer?

February 8, 2023 by
Frank Calviño

Google Bard has been revealed. Bard is Google’s new conversational AI, with which the world's most used search engine company wants to challenge OpenAI's ChatGPT.

Until the arrival of ChatGPT, Google had been a benchmark in Artificial Intelligence. Two years ago, the company presented its conversational AI called LaMDA (Language Model for Dialogue Applications), but OpenAI was ahead of the curve with its alternative.

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The success of ChatGPT has accelerated Google's next and most crucial step toward artificial intelligence. The company will soon launch Bard, its new experimental conversational AI based on LaMDA.

What brings to the table Google Bard?

Bard is an Artificial Intelligence like ChatGPT that the company will integrate into Google Search, allowing us to receive a direct answers to more complete questions. Bard takes information from the Internet and will use it to provide current and high-quality answers.

For example, users will be able to ask Google what is easier, whether to learn to play the piano or the guitar, to get a direct and justified answer or ask Google to explain the latest discoveries of the James Webb Space Telescope to a 9-year-old child.

This is a game changer, and it could render obsolete and destroy ChatGPT in its current format because precisely Google Bard will address ChatGPT's main issue: its incapacity to be online and, henceforth, the fact that all its data and information quickly become obsolete. 

Also, the integration of Google Bard into Google’s native search engine could spell doom for many current SEO practices and even businesses. So far, Google has not clearly defined how the answers will be formatted for the user. 

And this bit is vital because if under the new Bard mechanic, Google’s answers will be one streamlined answer - which it seems to be - SEO will need to position a topic atop the food chain, ALWAYS. 

Meaning that you either are the SOLE answer to that topic provided by Bard, or you are not even shown. This is a complex situation that Google has been struggling since at least the last 10 years - it happened the first time with the voice SEO results - and so far, it has not been able to provide a comprehensive solution. 

One single result? 

The one single result mechanic that could start to be enforced with Bard - if it indeed works in a similar fashion to ChatGPT - will pose a massive problem for business. And even for Google itself. 

For example: How will Google deal with the sponsored content paid to be relevant? Paid to them, to be more precise. If mishandled, the ‘one single answer’ approach could very well lead to Google Ads' premature demise. 

Not to mention that information, at a global scale, will be philtered in a way that makes it close to a dystopian novel: one big brother telling us what to do and how. 

The answer can be found on Wikipedia. A community that has struggled with the same issue of providing ‘comprehensive and definitive answers to topics. And so far, it has failed to achieve that. 

Mainly because the open editing format - that prevents the dystopian big brother nightmare - is a technical hell, trying to provide arbitration among the thousands of editors that want to modify or change an article or topic towards their criteria, findings, or beliefs. 

Google Bard… light 

Initially, Google will launch Bard with the reduced LaMDA model. This model is much smaller, but has the advantage of requiring much less computing power to reach more users. 

With external feedback and Google's internal testing, they will adjust Bard's answers to be quality, secure, and based on the real world so that there are no made-up answers.

Currently, Bard is being tested by a selected group of people inside and outside Google. And sources claim that the first versions could be available for Beta testing worldwide by mid-year. 

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