Media Markt-Saturn launches online marketplace in Spain

December 5, 2017 by
Nico Hoeijmans

mediamarkt_SaturnMedia Markt-Saturn, a German electronics retail group, will welcome retailers on its online platform in Spain in 2018. Spain will be the only market where Media Markt-Saturn will offer this possibility. In German, the company is discussing various options, says Martin Wild, Chief Digital Officer at Media Markt-Saturn Retail Group, to Lebensmittel Zeitung.

“Next year, we will start accepting other traders on our platform in Spain. Over there, the competitive environment looks different than ours. In Germany, we are discussing various options.”

Media Markt-Saturn has also experimented in Spain with a pilot project using an artificial intelligence from IBM in their customer service. “The self-learning system has taken over part of the communication with the Spanish customers”, says Wild. “Conventional chatbots can only give predetermined ‘scripted’ answers to certain questions. We believe there is more.”

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