Amazon will be launching Lady Gaga’s new makeup line, Haus Laboratories. Celebrities launching a new makeup line is not shocking news- what did stand out is that the new line will be launched exclusively through Amazon. Amazon and Lady Gaga will launch the new line this September in nine countries including the United Kingdom, United States, Japan, France and Germany. The
Russian SPUTNIK marketplace set to launch this autumn
New Russian marketplace SPUTNIK is set to launch this autumn. According to the platform, it aims to sell "trustworthy" goods to Russian consumers. The product range will consist of a wide range of goods, including clothes, footwear, accessories, and household equipment. Vladimir Stupnikov, CEO of SPUTNIK, attributes the planned launch to the increased customer demand for
Zalando starts pilot with reusable packaging
Zalando is planning a pilot for reusable packaging. The goal of this is to make the shipping of its packages even more sustainable. The customer can return the packaging (e.g. carton box, plastic bag) to Zalando so they can use it again for other deliveries. Zalando says that packaging is an important part of the company’s vision to become the leading platform for
5 Indicators to Replatform in B2B
Online shopping has changed shopping behaviour drastically. The rise of e-commerce has challenged both B2B and B2C sellers to constantly adapt themselves to new trends, changing consumer demands and competitive pressure. Today, having an aged legacy commerce system implies a slow in business growth, because the lack of agility and scalability will become more expensive to
Farfetch gives designer bags second life
Luxury marketplace Farfetch has introduced Farfetch Second Life: an initiative to give designer bags a second life. Customers can exchange their beloved handbags for credit. You can use this credit for a discount on future purchases on the online fashion shop. With sustainability being an increasingly important topic in fashion, the retailer couldn't have chosen a better