Otto: sales grow 9%

German retailer Otto continues to grow. For 2019, the mail-order retailer reports an increase in sales of 9% to €3.5 billion. It is for the tenth year in a row that revenues are up, reports ecommercenews.

According to the retailer, Otto Group thanks its successful financial year to the amount of 7.5 million new active customers. Comparing this to 2018, it is an increase of 7%. Many of these new consumers are using the Otto app. The company highlights that m-commerce is currently booming. Sales generated through the Otto-app accounts for about 33% of all sales. Combining this with mobile and tablet sales, the total is 64%. This is 7% higher than in 2018.

Increasing in all volumes

In 2019, Otto Group has managed to grow its sales in all product categories. The biggest growth is realised in the "Home & Living" product group. Here, sales increase by 15%. Technology products perform very well too (+14%). Chairman of the Management Board, Marc Opelt, comments: "We are still, by far, the largest online furniture retailer of Germany."

The Otto platform makes it possible for retailers to automatically connect brands and retailers to Otto. This can accelerate the growth and development of online retailers to a platform. Otto announced it will go live with about 1000 partners in the coming months.