Shein aims for a 90 billion dollar valuation for its possible IPO in the United States. As reported by Bloomberg, the company has told potential investors that it aims to reach that value by launching an initial public offering (IPO).
The valuation price is above the $64 billion given in an investment round that took place last January. Despite this, it remained a figure below $100 billion (in April) and became the third most valuable startup in the world.
Since then, its position has declined along with that of other startups and companies in the technology sector. This is due to investor uncertainty about the economic outlook and higher interest rates.
If the IPO is successful, it would be one of the largest globally and an opportunity to test the appetite of U.S. investors for Chinese companies amid the current state of capital markets and geopolitical tensions.
On the other hand, this is not the first time Shein has tried to go public. In 2020, they were going to leap, but it was postponed due to the unpredictability of the markets amid growing tensions between the US and China.
Since Shein started its aggressive 2023 campaign to position itself as the leading ultra-low-cost fashion brand globally, the remaining fashion brands have struggled to keep pace and are pushing towards a more aggressive approach to fight back.
Zara is one of the most aggressive, with a logo renewed in 2019 by Fabien Baron, multiple new online functionalities, and the international launch of Zara Pre-owned as a way to target the same economic demographic that Shein is.
Mango has also climbed up the pyramid through collaborations and with its own lines, such as Selection (with noble raw materials and prices that reach 300 euros) and Beyond (launched this month and where the maximum price is 999 euros for a fur coat).
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