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Europe

Shein wants to become a direct competitor to Amazon and Temu
With its strategy of selling its brand and incorporating third-party brands, Shein is becoming a marketplace platform, providing new growth opportunities. The change also involves a shift in content, expanding...
August 11, 2023
Tech giants raise their voices against the IDSD tax or 'Google Tax’
Spotify, Booking, Glovo, and fifteen other tech companies address a letter to European finance ministers expressing their dissatisfaction with the IDSD, stating that it is a "disproportionate impact" and that...
August 10, 2023
The Big Tech companies face new and stringent European privacy rules
The European Union aims to strengthen the General Data Protection Regulation (GDPR) to the maximum and facilitate cooperation among the 27 member states in cross-border investigations. As a result, investigations...
August 8, 2023
The global computer market has seen six consecutive quarters of steady fall
Desktop computers, laptops, work terminals... The global computer market declined by 30% in the first quarter of this year, and with each passing month, it continues to fall further and...
August 7, 2023
Bard, Google's AI arrived in the EU among concerns due to data collection practices
Artificial intelligence chatbots have been successful since the triumph of ChatGPT, and it was expected that Google would soon bring its version. However, despite being implemented in over 180 countries,...
August 5, 2023
New European 'Machinery Regulation' to cover emerging agricultural technologies
The new "Machinery Regulation," which covers emerging technologies in the manufacturing and importing of agricultural machinery, will come into effect in three and a half years. Its purpose is to...
August 4, 2023
Commercial drone simulations are coming this year as part of the U-Elcome project
This year will serve as a testing phase for the U-Elcome project, with several simulations being organized in different urban centers across Spain, Italy, and France, potentially paving the way...
August 3, 2023
Live Shopping: the e-commerce revolution
The "magic formula" for e-commerce seems to be a combination of shopping, entertainment, and social connections. These fundamental elements promise the success of online sales. This translates into the new...
August 2, 2023
Companies using Analytics 360 premium have less than a year to use UA and GA4 in a dual capacity
The dual usage of Universal Analytics (UA) and Google Analytics 4 (GA4) is no longer possible, except for companies using Analytics 360 with premium features until July 1, 2024. As...
July 31, 2023
Google Data Studio becomes Looker Studio and consolidates its business intelligence tools
Google Cloud is integrating all its existing data analysis tools into Looker, which will now be part of Looker Suite and also include its own Locker Pro, encompassing all artificial...
July 27, 2023
Scam Alert: Over 1300 Amazon Domains Were Impersonated on Prime Day
Online shopping is becoming increasingly common, and unfortunately, so is the number of scams associated with it. Cybercriminals, in particular, try to take advantage of special occasions when they know...
July 26, 2023
Elon Musk replaces Twitter logo with an "X" and hints towards a possible super app
Twitter's CEO unveiled the social network's new logo; a white X on a black background, which will replace the familiar little blue bird. In a tweet published this Monday morning,...
July 25, 2023
Amazon and Apple fined by the Spanish CNMC for ‘restricting the competition’
The Spanish National Commission for Markets and Competition (CNMC) has fined a total of 194.15 million euros to Amazon and Apple for agreeing to and implementing certain restrictions towards their...
July 20, 2023
Desigual launches an Online Only On-Demand collection made with AI
The Spanish fashion brand Desigual launched its first Online Only On Demand collection, which is characterized because the garments and denim bags are produced once the customer buys them online,...
July 19, 2023
Zalando adds a new body measurement feature
Zalando added a new body measurement feature to assist customers in the DACH - Germany, Austria, and Switzerland - region in finding the right size. They receive size advice based...
July 18, 2023
Amazon Prime Day 2023 broke all records with $12.7 billion spent
Amazon Prime Day 2023 broke all records grossing over $12.7 billion in sales for the marketplace titan. Over the two days of Prime Day, customers bought more than 375 million...
July 17, 2023
Finland – 80 % of online consumers shop cross-border
By Direct Link - With a population of a bit more than 5,5 million, Finland is the third country in the Nordic region in terms of population. It is also...
July 14, 2023
Buy on Google will be discontinued after September 26th
Buy on Google for Search and Shopping will be discontinued after September 26th, announced Google. Still, Buy on Google for YouTube will remain available for eligible U.S. merchants. According to...
July 13, 2023
Norway – a challenging but potentially rewarding e-commerce market
By Direct Link - Norway is a highly digitalized country with a well-established e-commerce market. Having a population of 5,3 million, Norway is the smallest country in the Nordics in...
July 5, 2023
Shein marketplace will now arrive in Spain
Shein continues the global expansion of its marketplace initiative. Shein marketplace will now arrive in Spain. The Chinese company has already incorporated well-known brands such as Skechers and Lansinoh in...
June 27, 2023
Germany: the European e-commerce giant
By Direct Link - With 84 million inhabitants, Germany is the second most populous country in Europe after  Russia. More than 80 percent of the residents are active online consumers....
June 22, 2023
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