74,8% of Belgians bought online during 2022

December 13, 2023 by
Frank Calviño

The Belgian Digital Economy Overview presented a recent survey that shows 74,8% of Belgians bought products online during 2022—the research aimed to present the current state of the digital landscape in Belgium.

With 74,8% of Belgians shopping only, the country can claim a higher share than the European average of 68%.

According to the data, consumers most often bought clothes online (41.8 percent). This was followed by booking holiday accommodations (23.4 percent) and tickets for cultural events (21.7 percent).

Last year, 81.76 percent of Belgian online shoppers preferred shopping at local sellers. However, almost 4 out of 10 (39.4 percent) also bought products from sellers in other European countries. This was 22 percentage points higher than the European average of consumers who shop cross-border.

Physical vs Online Future Behavior Globally 

Following a recent Forbes report, it is forecasted that by 2026, 24% of all global retail purchases are expected to take place online. 

That same report forecasted a total of $6.3 trillion in 2023 size for the global e-commerce market, with a considerable increase in the e-commerce regional markets of the USA and Asia. 

Also, it claimed that by 2026, the e-commerce market is expected to grow to a total figure that will surpass $8.1 trillion with the U.S. e-commerce market reaching over $1.1 trillion in sales in 2023. 

Finally, the report highlighted that Amazon accounts for 37.8% of e-commerce sales, the highest market share of all e-commerce companies. 

Google faces the wrath of European media companies
More than 30 European media companies have filed a €2.1 billion damages claim against Google over its ad tech practices. This is Google latest European lawsuit, but it is not...
March 2, 2024
Pull&Bear is launching PBShuffle, a new video marketing strategy
Pull&Bear is launching PBShuffle, a new shopping experience focused on vertical video, and offering video purchasing. This platform will be available on Pull&Bear's iOS and Android app.  From now on,...
March 1, 2024
Temu to open its platform to third-party sellers in the United States
Chinese retail portal Temu is preparing to open its platform to third-party sellers in the U.S. This is an attempt to compete with local platforms but also, ultimately, to benefit...
February 29, 2024
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close