Microsoft announced a name change for Bing Chat

November 20, 2023 by
Frank Calviño

Microsoft announced during the Ignite 2023 event a name change for Bing Chat, the AI-powered chatbot introduced earlier this year on Bing, which will now be called Copilot. Likewise, its service for businesses, formerly known as Bing Chat Enterprise, has also undergone this name change.

As explained by TechCrunch, Caitlin Roulston, director of communications at Microsoft: "Changing the name from 'Bing Chat Enterprise' to 'Copilot' reflects our vision of creating a unified Copilot experience for consumers and business customers." However, the American media reflects that this change could be related to the little effect at the traffic level the search engine has had since it incorporated Bing Chat.

Copilot is now accessible on Windows, in addition to and Bing, and ships on various Microsoft business subscription plans (Microsoft 365 E, E5, Business Premium, and Business Standard) at no additional cost. Copilot will be included in Microsoft 365 F3 starting December 1. For all other customers, it will be available a la carte for $5 per month.

Copilot will be bundled with Microsoft 365 

Copilot can now be accessed on Windows in addition to and Bing. This service is offered within various Microsoft business subscription plans (Microsoft 365 E, E5, Business Premium, and Business Standard) at no additional cost. Starting December 1, Copilot will be integrated into Microsoft 365 F3, and for the rest, it will be available through a $5 per month subscription.

The name changes will also affect Microsoft 365 Copilot, which will now be called Copilot for Microsoft 365. In addition, to accompany all these products, both Copilot Studio and Copilot for Service for business users will be launched.

Microsoft Copilot for Microsoft 365 will be widely available to all companies starting in December. Brands already using Copilot are Visa, BP, Honda, and Pfizer, and partners such as Accenture, EY, KPMG, Kyndryl and PwC. 

The new Microsoft 365 Copilot Dashboard will show customers the impact of Copilot on their organization, with information such as the Work Trend Index. Microsoft will also introduce a Copilot Profile, which will help Copilot deliver answers tailored to unique preferences and jobs. To enhance teamwork, new Copilot features in Outlook help prepare for meetings, and during meetings, new whiteboarding and annotation experiences for Copilot in Microsoft Teams keep everyone on the same page.

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