Progressive Web Apps (PWAs) are web applications that aim to provide a native app-like experience to users. Among their many benefits, PWAs have become the go-to solution for many global brands wishing to have a successful e-commerce experience.
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But why? What makes PWAs so efficient for e-commerce? Today we want to look at the Progressive Web Apps and what this technology can offer to our brands and business online!
The Progressive Web Apps are web applications built to provide native app-like capabilities while remaining capable of further improvement.
In fact, Progressive Web Apps (PWAs) do not need to be installed in the traditional sense precisely because they are accessed through a web browser like any other website.
However, they can be "installed" on the home screen of a device, which creates an icon that allows the user to launch the app like a native app.
Installing a PWA is usually done through the browser's "Add to Homescreen" feature, which the user can access through the browser menu or by prompting the user to install the app. Once the app is installed, it will appear on the home screen alongside native apps and can be launched by tapping the icon.
It's worth noting that installing a PWA on the home screen does not install the app on the device in the same way that a native app is installed. Instead, it creates a shortcut that opens the app in the browser when launched. However, the app will still function like a native app, with features such as offline support and push notifications.
However, PWAs have several features that make them more like native apps, such as the ability to work offline, receive push notifications, and be installed on the home screen of a device.
In the e-commerce industry, PWAs can be particularly useful because they offer several benefits over traditional native apps and mobile websites. Here are some reasons why PWAs may be a good choice for e-commerce businesses:
In summary, PWAs can be a valuable tool for e-commerce businesses because they offer improved performance, enhanced user experience, increased conversion rates, better search engine visibility, lower development and maintenance costs, greater reach, and easy updates.
If you are considering building an e-commerce app, it may be worth considering a PWA as an alternative to a native app.
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