The German fashion giant, Zalando, has passed the mythical 10 billion euro revenue goal. The company reported over 10,4 billion euros in Gross Merchandise Value - GMV - in their 2021 period.
And the brand is confident that 2022 will be even better, aiming at a 12 billion GMV for the end of the year.
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The numbers hint at approximately a 29.7% growth compared with 2020. This information is published in the Zalando Financial Report presented today.
Last year, this German fashion brand launched six new markets: Croatia, Estonia, Latvia, Lithuania, Slovakia, and Slovenia, elevating the number of markets for the Zalando e-commerce platform to a total of 23, with 48 million active customers, of which 10 million were new customers gained in 2021.
The brand claims that, on average, the platform received 5.2 orders per active customer. And they believe that for 2025 their GMV will be over the €30 billion mark.
“We are very pleased with our strong results, which demonstrate that we have the right strategy in place to succeed irrespective of the market environment. Our new customer growth and strategic progress in 2021 underline the immense opportunity ahead of us. Leveraging our platform business model, we are in a strong position to achieve our GMV goal of more than 30 billion euros by 2025″, says Robert Gentz, Co-CEO at Zalando.
As part of this massive expansion plan for Europe, Zalando has announced the construction of two new fulfillment centers in Bydgoszcz, Poland. These new logistics centers will provide 4000 jobs to the region and the largest of the two will have an area of 140,000 sqm, including office facilities.
“The investment in Bydgoszcz and the surrounding area will allow us to expand our European logistics network and support the growth of our shopping club, Zalando Lounge, which has become popular with customers across our markets, in particular in Poland” says Martin Rost, Senior Vice President Offprice at Zalando.
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