Lidl recently started selling its groceries online in Spain. For now, the delivery of fresh foods is only available in Madrid. To get the products to customers’ homes, Lidl is teaming up with online food platform Lola Market.
This collaboration made it possible for the supermarket to officially launch its online sale of food and fresh products in Spain. The prices of the products are the same in store and online. At this point, the service covers only the shops in the centre of Madrid. However, this will soon be extended to supermarkets in the rest of the capital.
The rest of Spain follows
Lidl is currently testing the service in Madrid. When this is successful, the online sales of groceries will be extended to the other Spanish cities where Lola Market operates. This online food platform works with other supermarket chains to deliver groceries. Unlike most of these chains, Lidl will sell its products online at the same price as in store.
When Lidl customers buy groceries online, they can choose to receive their order at home the same day, within one hour or pick a different time. All orders have a fixed shipping fee (€4.90). This means that it doesn’t matter how many items a customer orders or what the volume of the purchase is.
Lidl understands shopper needs
Carlos González-Vilardell, Communications and Digital Director at Lidl, says the collaboration enables the German supermarket chain to learn more about the online sales of food. It will also enable the supermarket giant to better understand its shoppers’ needs. According to him, Lola Market has managed to stand out from other Spanish online sales platforms as the marketplace that offers the best shopping experience to its customers.