Meet EMA, an AI-Expert Marketplace Advisor

January 18, 2024 by
Frank Calviño

Innova Digital Export has launched EMA, an Expert Marketplace Advisor agent that claims to help you find the ideal marketplace by differentiating between products, geographic areas, and target audiences, among other features.

Innova has enriched EMA with its database available in MarketsPlaza, and together with the complementary hand of artificial intelligence through ChatGPT-4, it has been possible to develop a model capable of differentiating among the thousands of marketplaces located around the world and offering personalized recommendations to those companies that want to expand their horizons.

The model studies the product, the category or sector, the desired target audience, the geographical area, and the needs of users to, after a complete search, propose the TOP 5 ideal marketplaces for the sale of these products or services in the chosen destination (plus a list of other marketplaces that may be of interest). 

EMA provides a full marketplace advisory 

But EMA goes further and even provides additional information of interest of those recommended marketplaces: rates, commissions, logistics. 

And, if the target market is China, get ready for a shower of very interesting information! It provides first-hand information on marketplaces as interesting as unknown to us as TMall, JD or Putaojiuwang, among others, thanks to the native Chinese team of the developer company.  

This solution represents a step forward in digital export and how to use artificial intelligence to help companies that want to launch abroad but need to know the wide possibilities they have in each destination, EMA will be the guide to start this path.

We leave you the website of its creators, Innova Digital Export, so you can check it out and see if it's a good fit for your business. 

China-to-EU E-commerce Shipments Plunge 65% as New Customs Rules Reshape Cross-Border Trade
Chinese low-value and e-commerce exports to the European Union fell by 65% year-on-year in August 2026, providing one of the clearest indications yet that Europe's new customs regime is fundamentally...
September 23, 2026
Shopify Opens Its Stores to Meta’s Muse While Amazon Blocks the AI Shopping Agent
A major strategic divide is emerging over the future of agentic commerce. Shopify is opening its merchant ecosystem to Meta’s new AI shopping agent, Muse, while Amazon has taken the...
September 22, 2026
Amazon, Temu and TikTok Shop Face Scrutiny After Banned Mercury Cosmetics Found on Marketplaces
Amazon, Temu and TikTok Shop are facing renewed scrutiny over product safety after a Reuters investigation found more than 20 skin-lightening products previously identified as containing prohibited levels of mercury...
September 16, 2026
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close