Why Amazon US Is the Best Launchpad for New E-Commerce Entrepreneurs

Amazon continues solidifying its reputation as the top platform for aspiring e-commerce entrepreneurs, particularly in the United States. Recent data from Marketplace Pulse confirms what many sellers already suspect: launching on Amazon US dramatically increases the likelihood of early success.

73% of New Amazon US Sellers Make a Sale in Their First Year

According to the latest research, 73% of new sellers who joined Amazon.com in the past year successfully made at least one sale. This figure highlights Amazon US's robust ecosystem, massive customer base, and high traffic—key advantages that competitors in other regions struggle to match.

A Stark Contrast Across Global Amazon Marketplaces

The success rate on Amazon’s US platform sharply contrasts with other international Amazon marketplaces:

• Germany: Only 38% of new sellers made a sale.
  
• United Kingdom: Success drops to 32%.
  
• Canada: A mere 16% managed to sell anything.
  

These numbers suggest that market maturity and consumer traffic are key differentiators. While the US market provides fertile ground for niche and mass-market products alike, other regions lack the necessary search volume and buyer activity.

Why Product Visibility Varies Dramatically by Market

Product demand also varies significantly across countries. For instance:

• The keyword “beard oil” receives:
  
  • 26,773 monthly searches in the US,
    
  • 6,323 in the UK,
    
  • Only 21 in Saudi Arabia.
    

This disparity explains why specialized products—from artisanal baking supplies to horse care accessories—often thrive in the Amazon US marketplace but fail to gain traction elsewhere.

Amazon US: High Volume Justifies High Costs

While Amazon fees are often criticized—commissions, storage, logistics, and ad spend can total over 50% of the retail price—the volume of traffic and demand in the US offsets these costs. Sellers benefit from:

• Higher conversion rates,
  
• More scalable operations,
  
• A larger, more diverse customer base.
  

These factors make Amazon US profitable despite the higher upfront business costs on the platform.

Built-In Logistics Give Sellers a Head Start

Another key advantage of Amazon US is its world-class logistics infrastructure. New sellers can access nationwide fulfillment services that:

• Speed up delivery times,
  
• Reduce operational friction,
  
• Eliminate the need for initial investment in warehousing or distribution.
  

Amazon US provides a powerful low-barrier entry point for entrepreneurs looking to test a product idea or validate a business model.

Why Most Sellers Don’t Expand Internationally

Despite Amazon’s presence in 22 global marketplaces, the majority of sellers stay local:

• 69% of Amazon sellers operate in only one country.
  
• Just 1% of US-based sellers expand beyond North America.
  

Barriers to international growth include:

• Tax complexity,
  
• Logistics challenges,
  
• Cultural and demand differences,
  
• Limited search volume in foreign markets.
  

Even with Amazon’s tools, global expansion remains a significant hurdle for most e-commerce sellers.

The Hidden Challenge: Long-Term Survival

While early success rates are promising, long-term sustainability is a different story. Only 8% of seller accounts created before 2019 remain active today. This points to high turnover, likely due to:

• Rising competition,
  
• Increasing costs,
  
• Constant platform changes.
  

To build a lasting business on Amazon, sellers must continuously adapt to new rules, fee structures, and buyer behavior.

Start Smart, But Plan Long-Term

Amazon US remains the top e-commerce platform for new entrepreneurs thanks to its visibility, traffic, and logistical support. However, while the first sale may come quickly, maintaining momentum requires ongoing effort, strategic thinking, and operational discipline.

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• Long-term Amazon seller survival

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