Alibaba International is testing Aidge's suit of APIs for commerce

November 8, 2023 by
Frank Calviño

Alibaba International has announced the testing phase of 'Aidge,' its first suite of commerce-focused APIs powered by artificial intelligence (AI). 

The idea is that this suit will help optimize global business operations. Specifically, according to a statement, the name 'Aidge' is an acronym for "AI for Digital and Global Entrepreneurship" and is based on large linguistic models and computer vision models developed by Alibaba International and trained from the company's deep knowledge of global e-commerce operations, enabling it to improve business performance and reduce costs for enterprises.

During this pilot phase, Alibaba International will test over 15 APIs with relevant software partners in SaaS (Software as a Service) mode and ISVs (Independent Service Vendors). These APIs cover various aspects of global commerce, such as consumer insights, content localization, marketing, design, and customer service.

15 APIs working on a SaaS structure 

In this testing phase  Aidge invites SaaS and ISV partners to test and co-define the suite, which has more than 15 APIs and currently supports 18 languages. With its robust multilingual, content localization, and marketing capabilities, Aidge helps companies overcome language and cultural barriers while solving the difficulties SMBs face in acquiring design, marketing, and customer service capabilities. According to internal data from Alibaba International, Aidge has improved order conversion rate, customer satisfaction, and efficiency times in SMBs.

The APIs currently offered by Aidge cover aspects such as:

  • Consumer insights: customer feedback analysis and point-of-sale information, among other functionalities.
  • Product content localization, both text and images.
  • Customer service: multilingual live chat, shopping assistant chatbot, and customer service chatbot, among other functions.
  • Design: various design templates that produce marketing or product display creatives.
  • Marketing: automated search engine optimization and marketing message generation.
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