Amazon one-day delivery used by 72% of US consumers

May 16, 2019 by
Romy Piepenbrock

CBM Artikel Amazon 1-day deliveryAmazon one-day delivery already sees shipments to the majority of US consumers - 72% of consumers, to be exact.  This was found in a new report by RBC Capital Markets. According to the research, Amazon delivers goods in one day to more than 95% of US shoppers in 16 of the wealthiest and most populated states including Washington D.C.

The growing risk for retailers

RBC Capital Markets explains that shop-level distribution is still the fastest way for a consumer to acquire a product. However, Amazon’s continued rollout of same-day and next-day delivery capabilities continues to reduce that historical competitive barrier. It represents a growing risk to retailers who are too often fighting yesterday’s (two-day) delivery wars.

The study highlights the speed of Amazon’s strategy to cut their delivery time in half for US consumers. Amazon will invest $800 million to improve their delivery promise in the second quarter of 2019. They are citing their 20-year history in the logistics field as an asset and a springboard to change the face of retail in the US.

Amazon one-day delivery is driving the retail standard

Last week, Walmart was forced to follow Amazon with the possible introduction of one-day free shipping. Walmart is currently still offering free two-day shipping on orders above $35. This shows that for every Amazon move there is a wider ripple effect across the retail industry.

Amazon might be driving a new retail standard but the one size fits all approach doesn’t work in every case. Leading marketplaces such as Etsy and Notonthehighstreet refuted the idea of a faster delivery option being their winning formula. The duo emphasised on the fact that the delivery speed and the nature of a product need to be considered before next-day delivery is offered to a customer.


Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.