Atradius Collections and Alibaba.com Launch Strategic Partnership to Boost Global B2B Sales

June 26, 2025 by
Frank Calviño

Atradius Collections has announced a major global strategic partnership with Alibaba.com, one of the world’s largest B2B e-commerce marketplaces. This collaboration will open new international sales opportunities for businesses in Spain and across the globe, marking a significant milestone in Atradius Collections’ mission to support global business growth.

Spanish Exporters Gain Free Access to Alibaba.com’s Global Marketplace

Thanks to this alliance, Atradius Collections’ customers—especially those engaged in B2B exporting—can now join Alibaba.com’s global B2B platform with no entry fee. This removes a key barrier for small and medium-sized enterprises (SMEs) looking to tap into international markets.

By becoming verified sellers on Alibaba.com, businesses will gain exposure to millions of global buyers, expanding their reach and increasing their chances of closing cross-border deals.

Supporting International Expansion Through E-Commerce

This partnership aligns with Atradius Collections’ core expertise in B2B debt collection and credit management by offering a new, complementary service: enabling businesses to sell internationally through e-commerce. The initiative is particularly beneficial for:

  • Export-ready companies seeking to broaden their customer base
  • SMEs are looking to explore new revenue streams in foreign markets.
  • Businesses that want a secure, trusted platform for international trade

Seamless Onboarding and Support from Alibaba.com

Participating businesses will benefit from a personalized onboarding experience provided by Alibaba.com’s support team. This includes:

  • Assistance in setting up online storefronts
  • Operational guidance for managing e-commerce sales
  • Ongoing support to ensure success in the digital marketplace

This streamlined process makes it easier for businesses to transition into global e-commerce while focusing on what they do best.

A Trusted Environment for Cross-Border Trade

“Partnering with Alibaba.com has been an important step in promoting secure and reliable cross-border trade for Spanish companies,” said Martijn Brouwer, Global Commercial Director at Atradius Collections. “Combining our local expertise in credit management and debt recovery with Alibaba.com’s powerful global platform, we’ve created a trusted ecosystem for international commerce.”

Crédito y Caución Also Joins the Initiative

In parallel, Crédito y Caución, another company in the Atradius group and a leading credit insurance provider in Spain, has signed a similar agreement with Alibaba.com. Its customers will also gain free access to Alibaba.com’s B2B marketplace, giving them a powerful new channel to reach international buyers.

“This pioneering initiative represents another step forward in the value-added services we offer our policyholders,” said Sergio Manzano, Director of Innovation and Value-Added Services at Crédito y Caución. “Not only do we help them protect their businesses, but we also provide the tools they need to expand globally.”

This strategic partnership between Atradius Collections, Crédito y Caución, and Alibaba.com represents a unique opportunity for Spanish and international businesses to grow their B2B export operations. By removing the entry cost barrier and providing tailored onboarding support, this initiative empowers companies to embrace global digital trade confidently and securely.

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