Autohero reached 1 billion euros in sales

March 5, 2023 by
Frank Calviño

Autohero, a second-hand vehicle e-commerce, generated 1 billion euros in sales in 2022. That is an increase of over 82% compared to the year before. This is primarily due to rising prices of used cars following supply chain shortages.

Autohero belongs to the German Auto1 Group, which also owns Wijkopenautos.nl in the Netherlands and similar online stores in other European countries. The mother company, which operates in 30 European markets, recently shared its 2022 results. 

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The Autohero business model proves that e-commerce can offer any kind of product, including massive, expensive, and complex products like vehicles. 

Over 2022, the used car seller generated 1 billion euros in sales. That is a growth of 82.5 percent compared to the year before. During the last three months of 2022, Autohero sold 16,647 cars in its European markets. In that quarter, the company generated 265 million euros in sales. This comes down to a gross profit per unit (GPU) of 1,254 euros – a threefold increase compared to 2021.

Autohero first production center in Spain

Autohero expects to sell up to 70,000 vehicles by 2023 after achieving a turnover increase of more than 82% in the last fiscal year. This is why the company decided to open its first production center in Spain.

A big part of Autohero's turnover comes from the more than 64,000 reconditioned vehicles sold collectively in all its markets, a 55 % increase on the previous year's figure.

And currently, many of these recondition processes in Europe will be managed in the Autohero production center in Toledo, Spain. 

The battle for the second-hand vehicle 

Autohero's main competitors in Spain are Clicars and Flexicar, companies from which Autohero wants to differentiate itself by offering a 100% online purchase process.

It also offers two delivery options: home delivery anywhere on the peninsula, with an average delivery time of 13 days and without the price of the vehicle being altered depending on the destination, or picking it up at one of the points set up by the company, which allows the customer to have it in less than a week.

Remember that the current electric components crisis is heavily affecting the production of new vehicles, which, in turn, is pressuring the second-hand market. 

That’s why in the coming months, Autohero plans to centralize all processes at its Toledo center.

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