Carrefour Group has taken a significant step forward in its digital transformation strategy by launching its new global artificial intelligence platform, ai.carrefour, with Spain as the pioneering market. This strategic move reinforces the company’s commitment to becoming a leader in using AI in the retail and food sectors.
The launch of ai.carrefour was officially held at Carrefour’s corporate headquarters in Madrid and attended by top executives including Elodie Perthuisot, CEO of Carrefour Spain, and Emmanuel Grenier, CEO of Ecommerce, Data, and Digital Transformation for the Carrefour Group. Perthuisot previously held Grenier's current role before taking the lead in Spain.
Built on Gemini 2.0 technology, ai.carrefour aims to make artificial intelligence accessible across all company areas. It will be rolled out progressively, integrating new functionalities designed to simplify daily tasks and optimize operations at every level.
The launch follows the earlier debut of uno.ia, Carrefour’s first AI super-agent, developed under Elodie Perthuisot’s leadership. This intelligent assistant supports decision-making, manages communications, organizes meetings, and creates presentations—revolutionizing executive workflows.
Carrefour is also developing additional super-agents to enhance internal processes in departments such as human resources and customer experience, creating a more agile and digitally empowered workforce.
In line with its goal of building an AI-first culture, Carrefour will deliver massive artificial intelligence training to its employees throughout 2025. This initiative is a cornerstone of the company’s plan to integrate AI deeply into its operations and corporate culture.
Elodie Perthuisot emphasized:
“Our ambition is to lead the digital transformation of the retail and food sectors. Today we are committed to opening up access to artificial intelligence to our teams. This positions us as leaders in the adoption of this technology, helping us enrich how we work and better serve our customers.”
The event connected over 3,000 Carrefour employees across Spain and featured an appearance by Pau García-Milá, a prominent content creator who energized the audience throughout the day.
This launch is part of Carrefour's broader Digital Retail Company strategy initiated in 2021. The program leverages advanced technology and data to improve team efficiency and enhance the customer shopping experience.
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