Dogfy Diet, the cooked dog food brand based on a monthly subscription model, has achieved a turnover of more than 11 million euros in 2022 - its third year of activity.
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The company had closed the current fiscal year multiplying by almost four the turnover obtained in 2021 when it invoiced 3 million euros, and already anticipates good results for 2023.
The startup, led by Gonzalo Noy and Sergi Font, has ended 2022 with a staff of more than 220 workers located mainly in Spain and also in France and Italy, markets in which it began operating this year.
It currently has more than 30,000 clients, 80% of which are in Spain and 20% in France and Italy, although, thanks to rapid growth in both countries, the company expects that by 2023 40% of its clients will come from international markets.
Having managed to triple its number of customers in 2022, by 2023, it expects to achieve a turnover of 27 million euros and increase its workforce to more than 300 employees.
Among the company's plans for the coming months is to extend its business model, based on monthly subscriptions, to new European countries to become the benchmark company in cooked dog food throughout Europe, after having already achieved this in Spain and Italy.
"In the three years since the launch of Dogfy Diet we have experienced exponential growth that has allowed us to multiply our results year after year. In 2023 we will launch new products - menus, snacks, and food supplements, among others - and we aim to increase our international presence in new markets, such as Portugal, in addition to continuing to lead and scale Spain, Italy, and France," explains Gonzalo Noy, co-CEO of Dogfy Diet.
By 2022, the foodtech will have fed around 30,000 dogs daily, which means producing 15 tons of food every day, and forecasts, by the end of 2023, a daily production of 45 tons of food.
In the coming months, Dogfy Diet will open a new, fully automated picking warehouse in Terrassa to separate the production and picking areas. In addition, it also plans to improve the automation of its central factory, also located in Terrassa (Barcelona) and of more than 3,000m2, which opened last spring.
"Currently, these 3,000m2 are becoming too small for the growth we are experiencing, and we plan to open the new production center between Q2 and Q3, which will have approximately 10,000m2. This will help us to achieve our target turnover of more than 50 million between 2024 and 2025," concludes Noy according to .
"We are proud to be achieving Dogfy Diet's goal, to revolutionize the pet food sector across Europe. We want to make dog food evolve from ultra-processed to naturally cooked dog food, a transition similar to what has happened in people's diets at home," concludes Sergi Font, co-CEO of Dogfy Diet.
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