According to the French e-commerce federation (FEVAD) the online retail sales in France rose in the second quarter of 2018 to 22 billion euros, reports Reuters. This is a growth-percentage of 14.4%. The numbers show some interesting findings, FEVAD reports. They reflect that growth in a sector that has seen marketplaces like Amazon and others make inroads, puts pressure on brick-and-mortar retailers. These retailers need to accelerate their own digital offerings, cost-cutting and purchasing alliances.
Online sales generated on web-based marketplaces have grown 14%, while sales via apps on smartphones and tablets grew by 20%. While the total turnover grew, the average order value of an online purchase fell by 4 euros year-on-year, to 63 euros in this second quarter of 2018. On the contrary, according to the French e-commerce federation, there was an increase in the frequency of purchases.
The most visited e-commerce websites in France are, not surprisingly, Amazon, CDiscount and vente-privee. In 2017, e-commerce represented a total of 8.7% of overall French retail sales, up from 7.7% in 2016.