The turnover of business-to-consumer e-commerce in France is expected to increase by 12.5% compared to 2018. Last year, the French e-commerce turnover was 92.6 billion euros and it will reach 104.2 billion euros in 2019. If the French e-commerce grows as expected, 2019 is going to be the first year since 2014 that the growth rate of French e-commerce will be below 13%.
The percentage of French customers shopping online has not changed for a few years and will expectedly stay the same this year as well. The expectation is that 75% of French customers will make a purchase online in 2019. The annual amount spent per online shopper will increase in 2019. Last year, shoppers spent an average of 2,126 euros and it is predicted that they will spend 2,346 euros this year.
Amazon is the leading online shop in France, with 2.19 billion euros in revenue last year. Cdiscount, Vente-privee, Auchan and Apple complete the top five leading online shops. Electronics and media are responsible for a large part of the sales and popularity of Amazon in France. The e-commerce giant accounts for almost 1.2 billion euros in sales in just this sector. That is significantly more than other big electronics and media retailers in France, such as Apple, Cdiscount, Fnac and Auchan.
Home delivery is the most popular delivery method in France as 86% of customers prefer delivery at home. 83% like to have the items delivered in parcel shops and/or pick up points. 38% of French customers like to collect orders at the shop. Almost a quarter of online shoppers (24%) prefer to not only pick the order up but also pay for the order at the shop. Also, 13% prefer to have items delivered at work, while 9% use locker stations for delivery of their orders.
The majority (80%) of French online shoppers prefer to pay for an online order by using their bank card. Online banking (11%), consumer credit (4%) and bank transfer (1%) were the other most used online payment methods.
The French e-commerce benefits from foreign visitors to French online shops. These shoppers are located in the United Kingdom (18%), Germany (16%), Spain (5%) and Italy (4%). Meanwhile, French consumers like to shop domestically. Last year, 60% of them shopped at French shops. Another 36% shopped both domestically and cross-border and 4% only did their shopping abroad.