Elon Musk replaces Twitter logo with an "X" and hints towards a possible super app

July 25, 2023 by
Frank Calviño

Twitter's CEO unveiled the social network's new logo; a white X on a black background, which will replace the familiar little blue bird.

In a tweet published this Monday morning, Linda Yaccarino expressed that "Here's the X! Let's do this.

The tweets or trills will also be replaced, according to platform owner Elon Musk, and the posts will be called "x's".

The billionaire entrepreneur changed the photo on his profile with the new logo and added "X.com" to his Twitter bio.

Musk plan is to create a "super app" called "X." It's his vision for a new kind of social networking platform that he's been mentioning for months. This “super apps” are a common thing in Asia and Musk sees them as the evolution of Twitter and a future global standard. 

Twitter super app

Elon’s so-called super-app will be something akin to China's WeChat. For now, there's no American or European equivalent to such an app, but industry experts imagine an app that encompasses basically anything a person wants to do online: from chatting, to geolocalization, to games, shopping, and even payments. 

Twitter already lets users engage in live audio conversations, send longer text messages and broadcast video, such as the new show former Fox News host Tucker Carlson recently launched on the platform. If Twitter's push into paid subscriptions is successful, it could eventually expand into sharing some subscription revenue with users.

"In theory, they can become a more mainstream version of Patreon or other similar platforms," Ahene said. "Whether they succeed remains to be seen. It's not the reason people go to Twitter today, so to reposition the company … would take significant investment and time with what's really a skeleton team."

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