Is your business ready for the European Accessibility Act?

May 2, 2024 by
Frank Calviño

The European Accessibility Act is a European Commission directive adopted as law by member countries in 2019. Its purpose is to improve access to products and services for EU residents with disabilities. Enforcement begins June 28, 2025.

The EAA applies to many products and services, such as mobile phones, ebooks, and transportation providers. It explicitly includes e-commerce websites.

Like the EU’s General Data Protection Regulation, the EAA requires compliance by businesses with Europe-based customers. No matter where it’s located or registered, any e-commerce business with E.U. customers must comply with the EAA. Only “micro-enterprises”—those with fewer than 10 employees and revenue below €2 million (approximately $2.1 million)—are exempt.

Each EU country has laid out enforcement mechanisms and penalties for noncompliance. 

In Spain, Italy, France, and German - among others - consumers may file a complaint with a country’s monitoring agency, which will notify the business and launch an investigation. However, the national regulatory agencies can investigate and enforce on their own, without the need of a formal complaint.

The penalties for noncompliance range in severity but include fines of €60,000 or more and, in Ireland, up to 18 months in jail for refusing to comply or dishonesty in reporting.

How can you comply with the European Accessibility Act?

The requirements of country-specific laws vary. However, at a minimum, the regulations require the implementation of Website Content Accessibility Guidelines (WCAG) 2.1 AA. 

Start by addressing common violations. 

  • Your site meets minimum WCAG color contrast guidelines between fonts and backgrounds. 
  • Images (except for spacers and other decorative items) include descriptive alt text for users of screen readers.
  • Headings are properly nested to indicate the content structure and not simply for styling.

An accessibility specialist can help, as can automated testing platforms, such as the Web Accessibility Evaluation Tool. 

Moreover, the European Commission has stated that no automated tool, including overlays and widgets, can cover the entire WCAG 2.1 AA criteria or substitute for manual work to ensure full EAA compliance.

Keep in mind that accessibility compliance is not a one-time task. Any website layout, navigation, categories, or product change could impact accessibility. Thus, we should consider how to maintain compliance over time through regular checks or audits.

Shein falls into the red ahead of its Hong Kong IPO
Shein has reported a quarterly net loss as the fast-fashion e-commerce giant prepares for its long-awaited initial public offering in Hong Kong. The Singapore-headquartered retailer recorded a net loss of...
July 27, 2026
Notino reaches €1.76 billion as European cross-border growth accelerates
Czech beauty retailer Notino generated €1.76 billion in revenue during its latest financial year, reinforcing its position as one of Europe’s most successful cross-border e-commerce businesses. The Brno-based company closed...
July 24, 2026
Kord raises £6.4 million to unify onboarding, compliance and payments
UK fintech company Kord has raised £6.4 million in Series A funding to expand its platform for customer onboarding, regulatory compliance and payment processing. The round was led by Guinness...
July 21, 2026
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close