Instant Commerce gets 5.4 million euros to expand into Europe and the United States

September 22, 2022 by
Frank Calviño

The Amsterdam-based e-commerce startup Instant Commerce has managed to raise 5.4 million euros in seed capital. This new funding will be used to expand Instant Commerce operations in Europe and the United States. 

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To date, Instant Commerce has raised an overall 7.5 million euros in capital. The new round of funding comes barely three months after a previous round of 2.1 million euros this past June. 

Europe and the United States are the goals of Instant Commerce 

With the money, the Dutch startup will accelerate its product innovation and double its team from 30 to 60 employees. In addition, Instant Commerce wants to expand further into Europe and enter the United States.

Headless e-commerce platform with Shopify

Instant Commerce offers an easy-to-use e-commerce platform where merchants can build a storefront on Shopify’s backend. Users do not have to do any coding. The software also provides integrations with e-commerce software like Storyblok, Algolia, Klaviyo, and Gorgias.

Instant Commerce's rapid growth 

Instant Commerce was barely founded past year, and already has over 30 customers such as Bols and Ekster. 

Its founders Coen van Hees, Doeke Leeuwis, and Sam van Hees were previously at the helm of Story of AMS, an e-commerce consulting company with clients such as Philips and Intersport.

According to its CEO, Coen van Hees “Our platform solves a huge challenge for e-commerce brands – how to build a highly functional and engaging online storefront in a fast and cost-effective way without relying on a large team of developers.”

He adds: “As a result, we’ve experienced an incredible amount of growth in such a short period of time. Now, with this investment, we will be able to really ramp up our expansion plans and enter markets beyond Europe.”

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