Chinese platform JD.com and Dutch-Brittish Unilever have partnered on distributing some products, e.g. Lipton tea and Lux soap, to China. Unilever states that it is trying to access the more distant areas in China easier this way. JD.com’s distribution network would help achieve that goal, as it has storage capacity in China in about 500 distribution centers all over the country.
In this respect, JD.com has an advantage over their main competitor, Alibaba, as it has been investing in this network at an earlier stage of development. These days, JD.com is available to ship up to 90 percent of all products the same day, for delivery next day, even in more rural areas. Unliver is not the first European party that partners like this with the Chinese JD.com. Last year, French company Danone agreed to a similar partnership.