Mango has launched its own internal conversational generative AI platform called Lisa. According to a press release, the platform uses different models, both open source and private, trained specifically by the company. This new technology, developed by the company in nine months, has an interface similar to ChatGPT, adapted to help employees and partners.
The implementation of this generative AI aims to improve various aspects of the company, from collection development to after-sales service. This initiative is part of the technological transformation in which Mango is immersed, focused on digitizing key elements in the industry, such as customers, points of sale, inventory, and products.
In addition to Lisa, Mango had previously developed another generative AI platform called Inspire, designed to assist the company's design and product team generate ideas and inspiration for prints, fabrics, garments and more.
The current AI models deliver high-quality results in fashion design, which has driven their adoption by Mango's teams. The group has conducted training sessions with several teams, training more than a hundred designers and graphic designers. More than 20 garments created in collaboration with artificial intelligence have already been launched on the market.
In addition to the design of products, textures, and prints, Mango uses generative AI in other creative aspects, such as the creation of spaces, scenarios, and images with different styles to support its photographic studio, window dressing, architecture, and interior design teams.
Mango began building machine learning (MLE) platforms in 2018 and, to date has developed more than fifteen different platforms that apply artificial intelligence at different points in its value chain, such as pricing and personalization. MLE platforms developed by Mango include Midas, used for its pricing policy on mango.com and in its retail chain; Gaudi, for recommending products to its customers; and Iris, for improving customer service. Iris is present in more than sixty countries and available in more than twenty languages to respond to the company's customers.
The company has a Virtual Assets team, created last year to coincide with the group's participation in Metaverse Fashion Week, composed of approximately ten 3D, software, artificial intelligence, and blockchain engineers, as well as 3D artists. Its goal is to develop digital content and projects that allow it to add the virtual environment to its digital and physical channels.
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