Sport-related e-commerce in Spain continues to grow: 29,1% increase in 2023

Sports-related e-commerce continues to grow in Spain. In the first half of 2023, online sales of sporting goods totaled 2.117 billion euros, after the 1.64 billion euros recorded in the same period of the previous year. This growth has materialized in a 29.1% increase, according to data published today by the National Commission for Markets and Competition (Cnmc).

Measured by local sales, the sports sector within Spain totaled 1.14 billion euros in the first half of 2023, meaning that more than one out of every two online sales were made to Spanish consumers through Spanish companies. 

In turn, sports sales from the country to foreign countries invoiced 640.3 million euros (30.2% of the total), while operations from abroad to the country accumulated 336.7 million euros (15.9% of the total).

Sport-related e-commerce is booming 

By subsectors, sports, and recreational activities recorded 271.9 million euros in online sales between January and June last year, up 37.4% over the same period last year. Although they were the segment with the smallest weight over the total, their rise is due to the fact that sales of activities developed within Spain doubled compared to the same period in 2022, with 58.5 million euros.

Also, online sales of tickets for sporting, artistic, and recreational events grew by 36.1% up to the first half of 2023, with 1,408 million euros. If in 2021, this sector totaled transactions worth 315.5 million euros in the first half of the year, as a result of the capacity limitations resulting from the pandemic, this figure has more than quadrupled compared to the sum of 2023.

Finally, concerning toys and sporting goods, the figure also grew in the first half of 2023, totaling 437.2 million euros, 7.2% more than the amount recorded in the same period of 2022. Although purchases within Spain decreased within this segment by 1.3%, rises from abroad with Spain and from Spain with abroad made it possible for the total to rise, up 13.8% and 14.6%, respectively.