Swedish fintech company Klarna has entered Poland last week. The company launches its ‘buy now, pay later’ service in collaboration with H&M. Klarna has been building its presence in Europe in the last years and this is their latest expansion. Klarna is now officially active in Poland. With a new office in Warsaw, the payments company launches its service in the country
Online preferences of European shoppers
European shoppers are confirmed e-commerce users, new research suggests. More than 92% of European shoppers in nineteen European markets say that they buy online at least some of the time. Shoppers in most markets say that they mostly buy online because it is convenient. Nine in ten shoppers buy online More than nine in ten European shoppers say they buy online to some
Online luxury brand awareness in Europe
The traditional image of luxury retail is one of a high-end brick-and-mortar business often located in an exclusive historic or architecturally exquisite building in a vibrant city center. Luxury brands have long counted on brick-and-mortar to bring across their key message of exclusivity. However, e-commerce is slowly gaining traction also in the luxury retail segment. As
70% of Europeans are open to Live Shopping
Live Shopping is already a standard for online purchasing in China. Moderators or popular Influencers take customers on tours via live video and answer questions via chat. With on average 50,000 livestreams and over 260 million views daily, shopping streams in China will generate sales of US$ 300 billion this year alone, and the trend is rising. For Europe and Germany, sales
Over 500 million e-commerce users in Europe
E-commerce in Europe will cross a major milestone in 2021. The number of e-commerce users will probably pass 500 million this year. The penetration rate also projects to reach almost 60%. The e-commerce in Europe is becoming more and more popular across the continent and the rest of the world. There were 480.9 million digital commerce users in Europe last year. Ultimately, the