Companies actively invest in technology and are integrating more digital features into their online webshop. Mobile apps have enabled companies to meet the demands of a customer in the smartphone-driven online market. Not only has the e-commerce ecosystem been transformed by the evolution of mobile apps, a more customer-friendly shopping experience has developed as well. Mobile
The challenges of mobile sales in online fashion retail
Online fashion shoppers spend more on their mobile devices than via their desktops, for the first time ever. A large-scale study done by Nosto shows that in the last quarter of last year, 46% of online spending on fashion was completed by a smartphone, whereas the desktop only accounted for 44%. By comparison, during the first quarter of the year, this ratio was 37 to
Online mobile transactions in Europe up to 44%, APAC to 51%
A research by Criteo concludes that transactions completed on the smartphone are rising globally. Northern Europe and Japan are growing in particular. In these regions, mobile transactions now represent over half of the online transactions. According to the research, the top 3 is formed by Sweden (60%), Norway (57%), and the United Kingdom (55%). The data is based on an
Online sales of technical consumer goods gain ground in Europe
According to a research by GfK, the online sales of technical consumer goods in Europe lags behind. While e-commerce accounted for a third of the total value of technical consumer goods globally sold, the number in Europe is much lower. On average, the online share in 18 European countries is currently at 25 percent. This percentage is increasing over the past few years (2015:
E-commerce in the Nordics: €20.6 billion in 2017
According to research by PostNord, the e-commerce industry in the Nordics (Denmark, Finland, Norway, and Sweden) was worth 209,6 billion Swedish kronor, which is 20.6 billion euros in 2017. Up to forty percent of this online revenue was generated in Sweden. 92,000 respondents in Denmark, Finland, Norway, and Sweden were asked how much money they spent online during the last