According to Emerce, there is a rise in the use of WeChat as a selling platform by luxury brands like Louis Vuitton, Cartier and Bulgari. About 60% of the luxury fashion brands at least have a shop in the Chinese app. This is a significant increase compared to the year before (+36%). The fastest growing categories of brands with a shop on WeChat are luxury fashion stores
Fake influencers will soon get caught
According to Bas van Teylingen, chief creative officer and partner at online video agency Online Cookie Collective, it will not take long for fake influencers to get caught. Influencer marketing is still an unclear subject. As a YouTuber himself, Van Teylingen is able to provide clarity and show successful and less successful cases. Reading into the subject is extremely
Samsung postpones launch of Galaxy Fold
Samsung has cancelled two media events in China regarding the new foldable ‘Galaxy Fold’. It also postponed the launch in the US after various flaws were discovered by journalists who were allowed to test Samsung’s latest invention. According to The Wall Street Journal, the American launch of the first foldable smartphone (which will cost approximately 2020 euros) was
Mobile sales will account for 34% of all US e-commerce sales
Mobile e-commerce retail sales will make up 24% of all US e-commerce sales in 2019. That accounts for an estimated amount of 203.94 billion dollars. Desktop purchases are still dominating with 331.85 billion dollars in 2019, but the growth rate is only 5%. Over 50% of the smartphone users this year are going to make a minimum of one online purchase from their device. The
The importance of mobile apps in the e-commerce business
Companies actively invest in technology and are integrating more digital features into their online webshop. Mobile apps have enabled companies to meet the demands of a customer in the smartphone-driven online market. Not only has the e-commerce ecosystem been transformed by the evolution of mobile apps, a more customer-friendly shopping experience has developed as well. Mobile