Panatech, an online startup from Rwanda, launched a new online marketplace. The e-commerce marketplace is called Iduka Online and allows users to buy and sell goods in various categories. Amongst other, categories that are included are electronics, fashion, sports, auto parts and furniture/home decor. The official launch of the platform took place in May 2019. The Rwandan
French e-commerce to surpass €100 billion in 2019
French e-commerce association Fevad presented the results of its barometer research on online sales. With the holiday season coming up, total online sales are expected to exceed €100 billion in 2019. Growth in the third quarter of 2019 The study is based on data collected from leading merchant sites in their respective sector, as well as information provided by nine secure
Progressive Web Apps: Merge 2 into 1!
There is a feasible pressure to innovate e-commerce. This is further intensified by the influence of mobile commerce. It is no longer sufficient to simply offer an online shop in order to meet the mobile demands of the market. The current standard for mobile is a classic website with a responsive design that can be accessed via (a mobile) browser. Some companies, however,
Luxury brands discover WeChat
According to Emerce, there is a rise in the use of WeChat as a selling platform by luxury brands like Louis Vuitton, Cartier and Bulgari. About 60% of the luxury fashion brands at least have a shop in the Chinese app. This is a significant increase compared to the year before (+36%). The fastest growing categories of brands with a shop on WeChat are luxury fashion stores
Fake influencers will soon get caught
According to Bas van Teylingen, chief creative officer and partner at online video agency Online Cookie Collective, it will not take long for fake influencers to get caught. Influencer marketing is still an unclear subject. As a YouTuber himself, Van Teylingen is able to provide clarity and show successful and less successful cases. Reading into the subject is extremely