According to research by PostNord, the e-commerce industry in the Nordics (Denmark, Finland, Norway, and Sweden) was worth 209,6 billion Swedish kronor, which is 20.6 billion euros in 2017. Up to forty percent of this online revenue was generated in Sweden. 92,000 respondents in Denmark, Finland, Norway, and Sweden were asked how much money they spent online during the last month. Swedish consumers spent about 8.2 billion euros at e-commerce websites last year. In Denmark, this number was 5.18 billion euros. Norway and Finland had lower e-commerce revenues (4.65 and 2.58 billion euros). The research concluded that the Danish consumer spent the most per person, 217 euro per month. The Finnish consumers shop cross-border the most. Popular destinations they shop from are other countries in the Nordics, China, the United Kingdom, and Germany.
Mobile commerce becomes an increasingly important tool for Nordic online shoppers. The smartphone is used for more purposes when shopping online. Researching, checking stock and price tags, asking for advice and of course, purchasing are the main reasons to shop whit a mobile device. Almost 36 percent of Nordic consumers said they made one or more purchases with their phone, which is much higher than the 26 percent of 2016.