JD.com is coming to Europe! What to expect?

February 14, 2018 by
Nico Hoeijmans

jdcomAt the beginning of February, it became clear that the Chinese e-commerce platform JD.com will come to Europe. Following Amazon, Alibaba and Rakuten, this is yet another large platform to enter the European online market. In China, JD.com is already one of the bigger players. For example, on Singles Day, the biggest online day in China, a turnover of almost 20 billion euro was reached. With this kind of sales, JD.com might still be smaller than big brother Alibaba, it is larger than webshops in certain European countries altogether. JD.com is an inventive shop as well, selling more than just a typical Chinese assortment. During special days like Singles Day, it also focuses on food and cosmetics.

Focus on m-commerce

JD.com will try to claim a place in the European market(s) and will focus on m-commerce in particular, according to EcommerceNews. This is mainstream in China already, and is still growing quickly in the European market(s). Besides this focus on m-commerce, JD.com is known for its great logistic service in China. In their home market, about 92% of all orders are delivered within 24 hours, which is far from common in a market like the Chinese.

Currently, JD.com is focusing on France, where it is intensively investing in the market. Afterwards, other European e-commerce countries like Germany, the UK, and the Netherlands are likely to follow.


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