Zalando starts pilot with reusable packaging

May 31, 2019 by
Romy Piepenbrock

Afbeelding Zalando artikelZalando is planning a pilot for reusable packaging. The goal of this is to make the shipping of its packages even more sustainable. The customer can return the packaging (e.g. carton box, plastic bag) to Zalando so they can use it again for other deliveries.

Zalando says that packaging is an important part of the company’s vision to become the leading platform for sustainable fashion in Europe. This decision is partly based on a recent study on customer behaviour. The study shows that 75% of European consumers find that sustainable packaging influences their purchasing decisions.

Pilot project on reusable packaging

Zalando is already converting their Beauty Bags from plastic to paper. The company recently also introduced polybags that are made from 60% recycled plastic to protect its textiles. Now, they are working on a pilot project to see how they can work with reusable packaging.

Return packaging to Zalando

Zalando's customers will receive their orders in a transport box or bag. These boxes and bags are to be used many times for shipping or returns.  Zalando puzzles about both the use of materials and the organisation behind the initiative. The fashion platform will run the test in several European countries and will enable customers to return the packaging to Zalando to be used again. Zalando wants to start a pilot project for the reusable packaging this year.


Salesupply opens a second fulfillment center in Spain!
Salesupply has expanded its services in Spain with a second e-commerce fulfillment center located in Madrid. Because of the increased demand for fulfillment closer to the end customer, a second...
May 12, 2023
Salesupply opens a second fulfillment center in Dorsten, Germany!
By Salesupply - Salesupply opened a new e-commerce fulfillment location in Dorsten, Germany. Salesupply has been fulfilling from Germany already, but the steadily rising demand required expansion with a second location....
February 20, 2023
International logistics: Keys to the development of a successful logistics process!
By Brian York - With the impending growth of globalization, not only has the world had to update, but so have businesses and retailers. These changes have changed not only...
February 18, 2023
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.