5 Indicators to Replatform in B2B

May 27, 2019 by
Nico Hoeijmans

5-indicators-replatform

Online shopping has changed shopping behaviour drastically. The rise of e-commerce has challenged both B2B and B2C sellers to constantly adapt themselves to new trends, changing consumer demands and competitive pressure. Today, having an aged legacy commerce system implies a slow in business growth, because the lack of agility and scalability will become more expensive to operate and maintain. It will become harder to integrate evolving IT landscapes. So a state-of-the-art commerce platform is a must to survive in these challenging markets. Picking the right commerce platform for your organisation, however, is a challenge. Omnichannel e-commerce solution provider Intershop highlighted some reasons and risks of replatforming. In practice, there are five 'red flags' indicating that it is time to switch to a new system.

Replatforming Indicators

These indicators can be divided into the following categories:

  1. Inadequate functionalities
    Does the shopping experience you offer meet the needs of your customer? You need a solution that can synchronise data in real time between your commerce platform and all channels and devices your customers use.
  2. Growth limited by scalability issues
    B2B digital sales channels get bigger and bigger. An outdated system can no longer handle the increase in the number of products, visitors, orders and transactions.
  3. Integration problems
    Your e-commerce solution needs data from other systems, such as inventory, payment and CRM systems. Automatic synchronisation is an important condition that an e-commerce platform must meet.
  4. Unstable performance
    There are two preconditions you have to meet to offer a good digital user experience: continuous accessibility of the website and short loading times. Be sure the server hardware can handle this – or switch to a cloud-based solution.
  5. Cost of ownership
    The total cost of ownership of a new platform can be lower than that of your old system.

Do you want to know more? Download the Intershop whitepaper on replatforming here.

 

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