WhatsApp tests its first in-app shopping functionality

September 1, 2022 by
Frank Calviño

Meta - WhatsApp parent company - has announced an alliance with the e-commerce company JioMart from India. Through this, they have launched a service that allows purchases to be made entirely in the chat, without the need to leave the application or be redirected to another platform. This is the first region in the world to test this new Whatsapp functionality, and if it works, it could be a game changer for global e-commerce. 

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Consumers will be able to buy, without leaving WhatsApp

Mark Zuckerberg posted the news on his Facebook profile in a statement expressing his excitement about this update.“Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come” 

This experiment could prove critical for the future of WhatsApp as an e-commerce platform by itself, with over 500 million Indians who make use of WhatsApp every month.

This new service reduces all the steps required to make an online purchase on the WhatsApp platform itself. Indian consumers will be able to access the catalog, add the desired products to the cart, set the shipping address, and make the payment, all from the application.

How to buy through this new WhatsApp service

The mechanics are very simple. To begin, the user only has to start a conversation with the JioMart supermarket, the chat continues to work through the phone number of this, with a "Hi" will suffice. After that, a pre-determined message will appear encouraging you to start the shopping experience. Just click "get started" and "view catalog" to access the supermarket catalog and buy any product desired. 

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