Fashion platform Zalando launches its Partner Program in Norway, allowing brands to connect to its over 24 million active customers all over Europe. In Norway, the first partner brands will be adidas and Reebok. More partner brands will follow. According to Kenneth Melchior, Director Northern Europe at Zalando says: “With the launch of the Partner Program in Norway, we aim at creating the best online shopping experience for all players in industry: for our customers, thanks to the increase in our range of products and the greater availability, and for our brands which gain direct access to Zalando’s vast customer base.”
Zalando’s partner program offers a technical solution to brands, retailers and pure offline players to sell their products via Zalando’s fashion stores. At the same time, they maintain in full control of their assortment and the price setting they deem appropriate. The shipment of orders to customers remains in the hands of the partner brands, while Zalando handles all other aspects, such as order and payment processing, returns, and customer service.
Becoming a part of Zalando’s Partner Program requires to meet Zalando’s high quality standards and a series of strict criteria, such as product quality, assortment relevance, and the ability to adapt the offer to Zalando customer expectations (e.g. free delivery and a 100-day return period) as well as the ability to meet quality standards in terms of logistics, delivery, product presentation etcetera. The service is already live in lots of European countries like Denmark, Sweden, Finland, Germany, France, Italy, the Netherlands, Spain, the United Kingdom, and more.