The UK online fashion retailer Asos is done with customers who turn out to be serial returners. The company does not want customers who purchase clothing, wear it and then return them. Next to this, they are threatening to deactivate the accounts of customers who order and return many more items than ‘the most loyal Asos customer would’ as well. Wearing and returning is a
Zalando is the most convincing fashion retailer
Zalando knows how to use the best persuasion and personalisation techniques to entice consumers to purchase. We know this because the German fashion giant has finished number one in the Persuasion Index 2019. The Persuasion Index is a top 100 of online fashion retailers. A team of digital behavioural psychologists, data scientists and digital marketers compiled the index. In
Zalando Lounge and Fiege partner for fulfilment center in Poland
Zalando Lounge, Zalando’s dedicated shopping club, has started its partnership with the logistics service provider, Fiege e-Com North. They are in charge of the operation of the Zalando Lounge fulfilment center in Olsztynek, Poland. The high employment potential, convenient geographical location and infrastructure are the primary decision criteria to choose Olsztynek as the
Zalando expands beauty category to five new markets
Fashion platform Zalando will offer beauty products in five new markets, Sweden, Denmark, France, Belgium and Italy within the next two months. With this, it encourages shoppers to spend a little extra on accessories. The fashion platform first started selling women’s beauty products a year ago in Germany in a bid to counter a fall in average order size and boost profitability
Zalando and Ingram Micro open Fulfillment Center in Nordics
Fashion platform Zalando and its partner Ingram Micro officially opened a new fulfilment centre in Brunna, near Stockholm, Sweden. The new fulfilment centre, with its central location in the Nordics, will cut lead times in half for customers from Sweden, Norway, Finland and Denmark. In this new fulfilment centre, Zalando is using new automation solutions to increase