Rising sales for international e-tailer ASOS

March 26, 2019 by
Romy Piepenbrock

CBM Artikel Asos

ASOS said it had 16% more active customers and that 4% more orders were placed. However, the average selling prices and basket sizes both decreased by 1%. The basket value also decrease and the value dropped with 2%. The Premier Delivery subscription, which provides customers with free next-day delivery and returns after they have paid an annual fee of £9.95, may be the cause of this.

Growth in US market

Sales in the United States were higher than expected, with sales growth as a result. ASOS CEO Nick Beighton said the following about this: “Our US performance was behind our plans during the period. As our Atlanta warehouse went fully online, demand far exceeded our expectations. Whilst very encouraging for the longer term, this caused a significant short-term despatch backlog which we have now cleared."

Unlike the US market, sales in the French and German markets continued to be challenging for ASOS.

Rising sales in UK and EU

Group revenue came in at £658.5m during December-February. The revenue has increased by 13% in comparison to the same period last year. Retail sales were up by 13% at £641.3m.

ASOS reported a 14% rise in sales in the UK and 12% in the EU in the latest quarter of its financial year. Sales increased 4% in the US, although they were down by 3% in the US market when currency fluctuations were discounted. ASOS' sales grew even faster in the rest of the world (+20%).

The retailer said that it expected to see full-year sales grow by 15%, while earnings before profits would be unchanged at around 2%.


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