About You will introduce a minimum order value for free shipping

January 16, 2023 by
Frank Calviño

German fashion platform About You will introduce a minimum order value for free shipping in all markets in 2023. The company informed the German news site Neuhandeln. This should ensure that there will be fewer orders with low prices. Such orders are often impossible and cost the company a lot of money.

🔥Do you want to know more about international commerce and e-commerce and get all the tips and news that might give your company an edge? Subscribe to Cross-Border Magazine and get your digital copy now for free!🔥

The pilot phase will be in Europe 

About You will roll it out in several European pilot phases, where conditions will be adapted to demand and local conditions. Currently, the company is testing in the French online store. 

There, they only have free shipping for customers who order at least €24.90, below which they pay €3.90 in shipping costs. During the previous year, shipping in France would have been free of charge. 

This is also being tested in Belgium and Ireland. Shipping is free in the Netherlands at the moment.

About You: more sales, but double the losses 

One of the issues the company had during the past 2022 was a combination of an increase in revenue to 1.7 billion euros; at the same time, losses doubled compared to the year before. 

Although the company claimed this is because of growth investments. The adjusted EBITDA for About You at the end of 2022, came in at -66.9 million euros. 

Currently, the company belongs to the Otto Group. However, the three original founders and CEOs of ABOUT YOU, Tarek Müller, Sebastian Betz, and Hannes Wiese, are still engaged in the company.

Sephora recruits former Nike e-commerce leader for China operations
Sephora announced a new leadership appointment to oversee its presence in China, naming Xia Ding as managing director of Greater China. She will bring decades of experience, including time at...
April 17, 2024
EALYX gets over 1 million in funds for a new ‘circular economy’ service
EALYX, a Spanish SaaS platform for e-commerce that aims to facilitate a ‘trade-in circular economy service’ with instant payment to the consumer, has announced the closing of a financing round...
April 16, 2024
The German marketplace Otto aims to expand into the EU
Otto aims to expand its marketplace offering within the EU. The German distance-selling icon announced this alongside its annual financial results. In the fiscal year 2023/2024, Otto’s revenue decreased by...
April 15, 2024
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.