Valencia / London, June 19, 2025—BigBuy, a leading European tech platform for wholesale e-commerce, has announced a strategic investment partnership with Kaazar Capital. This move aims to solidify BigBuy's leadership in the European B2B e-commerce landscape, enhance its financial position, and accelerate growth across international markets.
The investment, structured through Kaazar Strategic Investments Ltd., marks a significant milestone in BigBuy’s journey. Managed by Kaazar Capital and led by Managing Partner José Gisbert, this club deal structure is designed to attract additional institutional investors while reinforcing BigBuy's long-term strategy.
Kaazar Capital's stake in BigBuy includes both equity and funding resources. The agreement will support:
Crucially, Kaazar Capital will take an active role in corporate governance, helping to define BigBuy’s financial roadmap and growth strategy.
“We see BigBuy as a unique tech platform, with proven scalability and ready to lead B2B ecommerce in Europe,” said José Gisbert, Managing Partner at Kaazar Capital. “Our goal is to support the management team, contribute advanced professional management criteria, and facilitate access to international capital.”
Salvador Esteve, CEO and Co-founder of BigBuy, added: “This alliance strengthens our position as a key player in the European digital ecosystem and validates the potential of our technology and operational model.”
This strategic partnership aligns with Kaazar Capital’s club deal philosophy, where a specialized lead investor paves the way for additional institutional funds to enter under competitive terms.
In 2024, BigBuy reported €115 million in consolidated revenue, with 90% of sales generated outside of Spain. The company operates a robust all-in-one ecommerce platform that:
BigBuy is a pivotal enabler for retailers and brands seeking digital channel dominance in a fast-evolving ecommerce environment.
Víctor Amarnani, BigBuy’s Co-founder and CEO—and recipient of the 2024 Rei Jaume I Entrepreneur Award—emphasized the strategic value of the partnership:
“This agreement allows us to scale with more focus and efficiency. We gain capital and a partner who shares our mindset.”
Kaazar Capital, known for backing scalable and margin-strong businesses with international ambitions, recently applied a similar co-investment model in the hospitality sector with its April 2025 acquisition of Cruz Hoteles.
BigBuy is a European wholesale e-commerce platform that helps brands and retailers scale across online channels. With an integrated tech ecosystem and logistics infrastructure, it empowers clients to thrive in marketplaces and digital storefronts.
Kaazar Capital is a UK-based family office and investment firm with strong ties to private equity in the UK and Spain. It specializes in club deals and co-investments in high-potential, scalable businesses.
