eBay starts retail of online groceries in Australia

March 29, 2019 by
Nico Hoeijmans


eBay and the 100-year old Coles Supermarket chain in Australia extend their partnership to launch the first full-blown online grocery business, reports Tamebay. The marketplace platform hopes to attract more online shoppers from Melbourne, Brisbane and Sydney to purchase on eBay.

eBay users from Australia can now shop (non-)perishable everyday products such as fresh food, personal care or household items. Free delivery is provided for shoppers who spend more than $49 and are subscribed to the ‘eBay Plus’ membership programme. They also receive double the amount of flybuys points on every order.

Next to eBay’s range of unique and new items from all other categories, the partnership provides access to Coles’ products. Coles’ is now following 40,000 other Australian retailers that use eBay, such as Target, The Good Guys and Myer.

Online grocery shopping

Only 3% of Australian shoppers currently shop for their groceries online. Coles and eBay are therefore breaking ground in the business for online groceries in Australia. They might be just in time before Amazon starts gaining domination in this market. Coles will provide an unattended delivery option, to enable their customers to receive orders while they are away from home. Other delivery options are released throughout the upcoming year. Alister Jorden, Chief Executive of Cole’s says: “We always look for ways to make life easier for our customers. “By partnering with eBay, we provide our customers with another convenient way to access our products and have them delivered straight to their door.”

As Coles launched their online shop two weeks ago, their feedback reveals that shoppers do not accept broken promises. Negative feedback can be received for every single product that is ordered. The feedback is therefore not the same as for other sellers and could be seen as unfair, as one buyer could leave 18 negative reactions for a single transaction.

It is no surprise that eBay chooses to launch the online grocery market in Australia. Amazon landed in Australia about a year ago, and in order to compete, it needs to step up its game instead of being a general marketplace.


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