ExpandNow and Shopware Partner to Simplify Global Expansion for Ecommerce Merchants

By Expand Now - Leading Merchant of Record (MoR) provider ExpandNow and open commerce platform Shopware have joined forces in a strategic partnership to eliminate tax, compliance, and payment barriers, enabling merchants to expand internationally with ease.

A Strategic Alliance for Cross-Border Ecommerce Growth

With global ecommerce projected to exceed $7 trillion by 2025, businesses are looking for simple, scalable ways to sell internationally. Recognizing this demand, ExpandNow and Shopware have formed a powerful collaboration aimed at removing the complexities of cross-border trade—so merchants can focus on growth, not paperwork.

This new integration enables Shopware merchants to tap into new international markets using ExpandNow’s full-service Merchant of Record solution, which manages taxes, compliance, payments, and fraud protection on their behalf.

“Our collaboration with Shopware is a game-changer for merchants expanding internationally. By integrating our Merchant of Record solution with Shopware’s powerful commerce platform, businesses can scale seamlessly while we manage the complexities of global sales.”
— Thomas Muller, CEO of ExpandNow

How the ExpandNow–Shopware Integration Works

By embedding ExpandNow’s services directly into the Shopware platform, merchants gain access to a fully managed solution for international ecommerce. This includes:

✅ Automated Tax Compliance

ExpandNow takes responsibility for collecting, calculating, and remitting taxes—eliminating the need for merchants to register for multiple tax IDs or file returns in different jurisdictions. This ensures full legal compliance in all target markets.

✅ Built-In Global Payment Processing

Merchants can now offer localized checkout experiences with support for credit cards, digital wallets, and regional payment methods. This flexibility boosts customer trust and increases conversion rates across international audiences.

✅ Fraud Prevention and Risk Management

As the Merchant of Record, ExpandNow assumes the legal and financial liability for international transactions, offering robust fraud protection and reducing operational risk for merchants.

Why This Partnership Matters

This collaboration is particularly significant for growing brands using Shopware that are looking to enter new markets quickly and efficiently. By combining Shopware’s scalable ecommerce capabilities with ExpandNow’s MoR infrastructure, merchants benefit from:

• Faster go-to-market timelines
• Reduced operational complexity
• Increased confidence in global compliance
• Enhanced international customer experience

“At Shopware, we believe in equipping merchants with the best tools for success. With ExpandNow, our merchants can unlock new markets effortlessly, accelerating growth while minimizing risk.”
— Jason Nyhus, GM at Shopware

Unlocking the Future of Global Ecommerce

The ExpandNow-Shopware partnership reflects a growing trend in ecommerce: the shift toward turnkey international expansion solutions. With tax regulations, payment preferences, and fraud threats varying by country, merchants need partners who can manage these challenges at scale.

Thanks to this strategic integration, Shopware merchants are now better equipped than ever to sell globally—without the headaches that usually come with cross-border ecommerce.