French e-commerce reached the mark of 146.9 billion euros in online sales of products and services in 2022. This is a growth of 13.8 % when compared to 2021. This increase is mainly caused by online service sector sales, as product sales fell 7%, according to Fevad, la Fédération du e-commerce et de la vente à distance.
The sales growth is mainly due to the transport, tourism, and leisure sectors. Their sales grew 36 percent in 2022 when compared to a year earlier. When compared to 2019, the online sales of these services grew by 50%.
At the same time, in the first half of 2022, online product sales dropped 16 % before stabilizing in the second half of the year. The fashion and furniture/home decor sectors showed the most substantial growth in sales when compared to 2019 (29 and 19 percent, respectively). The online sales of consumer goods have increased by 1% compared to 2021 due to European inflation.
In total, Q3 2022 internet sales reached €35.9 billion, compared to €30.7 billion in Q3 2021. Q3 sales represented 560 million transactions, including products and services, an overall increase of 8.8%. This increase was driven by the recovery in services.
However, the effects of inflation on the number of transactions are being felt, with a 7.3% increase in the average basket for this third quarter, i.e., an average amount of 64 euros.
According to Fevad, apparel, furniture/decoration, and beauty sales stabilized at the end of 2022, while travel and leisure still showed strong growth.
Sales of consumer products in the iCE 100 panel[1] are in line with the general trend and are stabilizing at the 2021 level at - 2.4% compared to Q3 2021.
This trend affects several major e-commerce sectors: fashion, home decoration, and beauty, which are back to a level close to last year's. While sales of electronic products show a further decline of 15% compared to Q3 2021, and their level is close to that of 2019 (+3%).
The travel/tourism sector, which recorded a very strong increase in the previous quarter, maintains a positive trend of +28% compared to Q3 2021. It is driven by the return of the possibility to travel combined with the increase in the average transaction amount.
Fevad. It is a member of Ecommerce Europe, a European e-commerce association representing 150,000 companies in the continent.
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