Google is preparing to include conversational AI features in its search engine, the company's CEO Sundar Pichai has said. The advances in AI will boost Google's ability to answer search queries, Pichai explained in an interview with The Wall Street Journal.
In this way, the company rules out that advances in AI cannot threaten Google's search business, which accounts for more than half of the revenue of its parent company, Alphabet Inc.
The aim of this will be to respond to the pressure exerted by the competition and in particular by Microsoft Bing, which has integrated ChatGPT, and has already managed to cut into Google's lead. Currently, Bing has managed to surpass 100 million daily active users.
Google has already developed its own AI chat, but it has yet to obtain the expected results. The first version of Google's artificial intelligence, called Bard, caused a lot of commotion by giving bugs and answering users' questions incorrectly.
Just a few weeks ago, Google announced that it would launch a beta version of Bard is Google's AI that was released just a few weeks ago in its beta version for users in the US and UK.
Pichai has not specified whether the AI that will be integrated into search is Bard or whether it will instead be another large language model (LLM) that powers such systems. Nor has it detailed when it will be launched
Caught in the race with its competitors, it has to move fast because, for Google, the stakes are high. In the Wall Street Journal article, they explain that search ads brought in $162 billion in 2022 and represent the company's main source of revenue.
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