H&M and Klarna have entered into a global partnership, the fashion retailer announced. Together, H&M and Klarna will further integrate H&M’s digital and physical stores to give customers a seamless, personalized and engaging shopping experience no matter where, when and how they shop. This partnership will power the loyalty programme H&M Club payment programme, provide an enhanced omnichannel customer payment offering, a streamlined post-purchase service in the H&M app and many other services.
Klarna’s single technological platform will enable an end-to-end customer journey across all H&M channels. This will include in-store, mobile and online payments, simplified deliveries and returns and the flexibility to decide how and when to pay including the popular ‘try before you buy’ Pay later service. All of these will be integrated into the next generation of the H&M app and H&M Club. The changes will be made for all markets H&M is active in, starting with the United Kingdom and Sweden in the first phase. This phase is expected to go live in 2019.
Furthermore, H&M group will make an investment in Klarna.
